FundAmerica went thru several iterations of branding, and in fact, several name changes. I developed the branding and all print materials as we progressed from an identity confused concept to a sleek yet approachable start-up with over a million dollars in venture capital.
The massive expansion of crowdfunding potential for corporate investment made possible by the JOBS Act created a entire new field of investment, but with no rules, no guidelines or standards. While helping to create these protocols through the development of FundAmerica, it seemed only natural to create The CrowdFunding Textbook.
In the days before on-demand printing and such sites as CafePress or Lulu, Author Doug Rankin had a book, a controversial book, and no idea how to go about getting it published. From cover to cover, I designed, formatted, and shepherded this massive tome to the publisher, as well as managing both the author and the illustrator.
As part of the 2002 International Darwin Day Celebration. I designed the cover and content of The Single Best Idea, Ever. The idea behind the cover design was to recognize the weight of history with the selection of the representation of an aged Charles Darwin, but also the powerful legacy of his discoveries as the book itself was filled with essays from the leading thinkers of today.
The Internet Infidels, the online arm of the Secular Student Alliance, are a philosophical and political student organization which was, at the time, looking to solidify their position in the wilds of the emerging information superhighway, especially among students and other such rabble-rousers as the 18-24 demographic.