Dave Feroe Design
the job:
The Darwin Day Program
type: education, science, outreach
skills: print design, branding | online: view the book on Amazon | online: view the book on GoodReads
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About the Project:
A small batch pressing, The Single Best Idea, Ever was created in collaboration with the Darwin Day Program as part of the 2002 International Darwin Day Celebration. I designed and shepherded the book of essays through pre-press to delivery, to the great excitement of the celebrants.
The sketch comprising half of the cover was drawn by the editor's brother, which I took as the central cover representation of Charles Darwin. I placed the image off the cover to the right to portray the revolutionary thinker's discordant position within his own society and lifetime. The fledgling Darwin Day Program needed a logo for this publication, and the creation of a publishing house (Tangled Bank Press) called for the development of an additional logo as well. The name comes from the Darwin quotation: "It is interesting to contemplate a tangled bank."
I was the web designer as well as print for the non-profit's online presence, taking their bare bones BBS style website and transforming it into something far more compatible with the user-friendly, educational message driving the program at the time.
Toolkit: Adobe Photoshop, Adobe Illustrator, Quark Xpress, Adobe InDesign, Pagespinner, HTML, CSS.
The Back Story:
The name of the publishing house created for the publication of the Darwin Day Collection 2002: The Single Best Idea, Ever was taken from the final paragraph of Darwin's On The Origin Of Species By Means of Natural Selection:
"It is interesting to contemplate a tangled bank, clothed with many plants of many kinds, with birds singing on the bushes, with various insects flitting about, and with worms crawling through the damp earth, and to reflect that these elaborately constructed forms, so different from each other, and dependent upon each other in so complex a manner, have all been produced by laws acting around us."