A design position in an organization seeking proven creative and innovative visual expression, specifically crafted to entice and excite clients and potential clients with professional, nuanced, and energetic web and print design.
Extensive and diverse experience in both corporate and freelance graphic design, creating a wide variety of print media for organizations such as USA Olympic Cycling, Kryptonics, Lexus-Rossignol Pro Ski Team, and the US Water Polo Association. Applied this wealth of experience to web design, creating new and visually lush online branding for a wide array of clients. Harnessing unparalleled energy, visual flair, a deep commitment to creativity and precision, provided a peerless ability to translate clients' concepts and customers desires into innovative visual realities.
HTML, CSS, Adobe Photoshop, Illustrator, InDesign, Acrobat, Quark Xpress, Dynamic HTML, graphics creation, Microsoft Word, PowerPoint, copy editing, copywriting, SEO, usability, User Interface Design, art direction, printer liaison, typography, layout, desktop publishing, photo retouching, clothing design printing & pre-press
Dave Feroe Freelance Design • Denver, Colorado
Continuing creation of individual branding, website designs and elements for The CS Team, DirtyRockstars.com, The Germany Law Firm and Kasidie.com, as well as one major design project which I'm contractually obligated not to mention, pending debut.
Contract Web Developer
Worked as a Developer with Pearson eCollege in the updating, conversion, creation and maintenance of elearning courses within their proprietary LearningStudio online educational environment. Specific development responsibilities included coding html and css, meticulous QA of peer developed courses for programming, environment and cross-platform compatibility and overall performance. These duties were achieved using various software applications on both the Windows and Macintosh platforms. Client institutions included Arizona State University, Sam Houston State University, St. Leo University, William Penn University, and Lincoln University.
V.P., Design & Integration
Kasidie Entertainment • Las Vegas, Nevada
Created and developed art direction, branding, UI and overall design, execution and implementation of all visual aspects of this upstart social networking site. Innovation in visuals and interface design thrust this website beyond its competitors in terms of presentation, style, and member satisfaction, grabbing two national awards in its first two years online.
Specific design responsibilities included the conception and creation of a dizzying array of customizable interfaces and displays designed to create nuanced and rich interactive opportunities for site members, while further driving users toward targeted in-house promotions including full-service Parties and Events, Forums, Travel, Communities, Member Search, Clubs, and Shopping sections; Each created with a focus toward usability, marketing, customer experience and monetization.
Created, designed and produced all promotional and corporate printed materials vital to increasing membership, subscriber retention and brand recognition, including event graphics, posters, flyers, signage, tickets, banners and promo give-aways.
Invigorated national and international partner organizations, club and event promoters by producing custom promotional media materials for print and web.
Director of Web Development & Print Design
Incipience • Denver, Colorado
Created branding, visual presentation and graphical user interface designs for a variety of emergent enterprises developed by this entrepreneurial firm focused on developing new internet companies specializing in search and information technology services. Responsibilities also included site design, UI development, conception and creation of ancillary printed marketing materials as well as web banners and targeted marketing.
Owner, Graphic Designer, Web Designer, Marketing
Dave Feroe Freelance Design / HeresyHouse • Denver, Colorado
Taking the knowledge and skills developed in professional design and typography, Dave Feroe Freelance Design was created to satisfy my craving for new skills and challenges. Responsibilities included cultivating clients and maintaining relations, handling bid development, printer brokering, as well as web development with a focus on streamlined information architecture and creating an intuitive user experience. Also responsible for art direction, scanning, photo and retouching, and typography and layout in both black & white and color formats; delighting clients in both print and web design media.
Energized membership of USA Water Polo Association by tackling the redesign and production of Water Polo Scoreboard, their glossy member magazine. Covering all design and pre-press responsibilities, my involvement with USWP coincided with their push toward a more progressive and energetic image aimed largely at their 14-26 year old demographic. Also designed numerous additional projects for USWP, many of which are available at my online portfolio.
Created my own commercial website selling entirely original t-shirts and greeting cards called HeresyHouse.com. I handled all aspects of this online business personally, using all of my previously acquired skills. Responsibilities increased as business increased, including a mastery of t-shirt and clothing design and pre-press.
Creative Director, Production & Design Manager
Sol Day News / Agar Publishing • Denver, Colorado
Crafted, in conference with the Publisher and Editor, a fresh and energetic look for this free downtown newspaper, supported by ad sales and focusing on hip urban lifestyle, music and events.
Managed all aspects of design and printing, including grayscale and color layout and design; ad development, graphic and text proofing; art direction, photographer management, photo selection and touch-up, as well as computer and network troubleshooting; all within a two-day weekly production schedule.
Director of Design, Assistant Editor
Pulp Communications / Pulp Magazine • Denver, Colorado
Brainstormed copy, graphics and promotional materials for Pulp as well as a wide variety of outside corporations, including media kits, brochures, branding, business cards and stationery, t-shirts, logos. posters, press releases, and event signage.
Gained a thorough command of publishing design, including grayscale and color magazine layout; ad relations, text proofing; writer and photographer management; printer liaison, writing and editing; all under rigorous deadlines.
I once formatted a 240 page 2-color media guide during a marathon session of 68 straight hours. The work completed, my sleep-deprived body finally crashed, and I slept for fourteen hours. There were no problems reported by the printer or the client with the final printed piece.
While still producing a monthly magazine, outside projects under my direct design and creative responsibility included: the 1996 U.S.A. Olympic Cycling Time Trials (240 page media guide), the souvenir magazine for the 1996 U.S.A. Olympic Cycling Time Trials, the Team Lexus-Rossignol 1995-1996 & 1996-1997 Pro Ski Team media guides, the Rossignol retailer newsletter The Rap Sheet, and the 1996-97 Kryptonics corporate media guide.
Office Manager, Desktop Publishing & Design, Database Design
Convention Service Center • Denver, Colorado
Duties included computer mentoring, database creation, development, programming and implementation using dBase and FoxPro as well as event and office management, and client relations. Also solely responsible for developing and designing event media for national and international client conferences.
Typographer, Desktop Publishing & Design, Pre-Press
Mel Typesetting • Denver, Colorado
Achieved expertise in desktop publishing, typography and graphic design developing a wide variety of print media to client specifications. Some experience designing in Cyrillic, French and Spanish languages with aid of an interpreter. Expert in Quark Xpress and Adobe Photoshop, with familiarity in Adobe Illustrator.
Duties included client relations, advising on design, style and typographical impact as well as camera room operation and pre-press, linotronic processing.
Personal clients of note included: The Colorado Ballet (performance programs, advertising, and event posters and handbills); and Fey Concerts (posters, newspaper doubletruck advertising, and promotional media).
Education & Professional Training
Bruce Clay – Internet Marketing & SEO Training
University of Denver, BA, Mass Communications & Creative Writing
Denver, CO, 1981-1985
Extensive coursework in media production, creative writing, journalism and literature with substantial practical and coursework emphasis in television production, direction, and writing for the broadcast and print media.
Recipient of the University Scholars Scholarship.